Everything should taste like BACON!!!!

Bacon Salt (Bacon Flavored Salt) and Baconaise (Bacon Flavored Mayo . . . yes, there is a God!). Ever heard of them?? You should have by now. Bacon Salt and Baconaise have been featured everywhere, including OPRAH. Yes, even Ms. Winfrey herself commented on the craze that seems to be taking the nation by storm.

The story behind the creation of Bacon Salt is almost as good as the product. From the Bacon Salt website:

"We're Justin and Dave, and this is our improbable bacon-flavored story. Who are we? We’re just two regular guys who love grilling and football on Sunday afternoons, eating until we can’t get off the couch and of course, the taste of great bacon. And it’s our dream to make everything taste like bacon.

Not too long ago, we used to work together in a little technology company. While on a business trip together, we had the chance to sit down for dinner and eventually, the conversation turned to our mutual love of bacon. It was then that Justin told Dave and another coworker named Kara about his idea for Bacon Salt®. Kara, who is a vegetarian, loved the idea. Dave, a card-carrying carnivore and Midwesterner, loved it even more. Even the waiter at the fancy restaurant loved it.

And from that point forward, a partnership was struck to turn this bacon-flavored dream into a reality. In 2007, we and a few of our close friends tasted the first flavors of Bacon Salt, on Porterhouse steaks, mashed potatoes, eggs, corn and tomato soup - literally everything Dave could find to eat in his house. One enthusiastic person even tried bacon-flavored ice cream, which we don’t really advise doing, but to each his own. With the one exception of Maple (which was recently resurrected and is much better), everything was absolutely delicious - we were all just licking our plates.

Even more improbably, Dave’s 3 year old son Dean provided our first round of financing with this $5,000 win on America’s Funniest Home Videos:

And now we bring our inventions to fellow bacon lovers everywhere. We started with 3 flavors of Bacon Salt – Original, Hickory and Peppered. Since then, we’ve found even more things to make taste like bacon. We’ve expanded the Bacon Salt family to include Natural Bacon Salt and several Limited Edition flavors (Applewood, Jalapeno, Mesquite, Cheddar and Maple Redux). We’re also very excited about the newest addition to the family, Baconnaise™, which promises to take your sandwiches, salads, dips, fish and fries (and more) to new and more bacon-y heights.

Whether you're a regular griller or a gourmet chef, are counting calories or are a vegetarian who craves mouth-watering bacon taste without the bacon guilt, this is what you've been waiting for.

We hope you love it like we do. Please drop us a line to tell us what you think, share your recipes, or buy some of our bacon-themed merchandise to help spread the word while donating to a great cause.

Enjoy the bacon,
Justin and Dave, Bacontrepreneurs"

Yes - you read that right. VEGETARIAN. Even more unlikely?? KOSHER CERTIFIED. Who would have thought?

I recently had the pleasure of enjoying a cup of coffee with Dave Lefkow (of Justin and Dave) who graciously shared with me his advice for Plein de Vie. I figured that any guy who could launch such an empire in such a short time probably knew a little about business. Who would have thought that a guy that was just on OPRAH could or even would take the time to sit down with a complete stranger and offer advice. It was great.

Bottom line? The products are great, the story is interesting, and the men behind it are genuinely nice guys. Be sure to check it all out at www.baconsalt.com

Thanks Dave!!